Marketing

Modes of study / Info Pack

  • Full time/part time, for students possessing bachelor/master degree on subjects in the professional fields 3.8. Economics, 3.7. Administration and Management – 2 semesters – Info Pack
  • Full time/part time, for students possessing bachelor/master degree on subjects in the professional fields 3.8. Economics, 3.7. Administration and Management – 4 semesters – Info Pack
  • regular / part-time, for holders of "Professional bachelor in…" degree in the majors in professional field 3.8. Economics – 4 semesters – Info Pack

Accreditation

The accreditation of this program is until 2018 .

Education

The education is performed by Faculty of Economics.

Annotation

Requirements of the professional qualities and competence of graduates:

The Masters which graduate in "Marketing" gain thorough theoretical knowledge and practical skills in marketing strategy and marketing research, and management of business and others businesses, companies and organizations. The teaching in this degree includes specialized training compulsory, elective and optional subjects. This creates conditions and opportunities for using the whole arsenal of knowledge. The course includes the foundations and principles that underpin contemporary modern marketing., using foreign experience in this field. Students gain skills for adequate decision-making, as well as preventive measures to avoid the risk in a market economy.

The Marketer has high social and economic culture. He acquires skills to use his knowledge of the organization of marketing activities in respect of financial  and information security, in the formation of a productive, innovative, distributional, pricing and advertising policies of companies and organizations.  The student has emotional stability, organization, businesslike, economic observation, initiative, enterprise, commercial acumen and adaptability to rapid changes in market conditions.

REQUIREMENTS TO THE MASTER IN MARKETING

The Marketer has high social and economic culture. He acquires skills to use his knowledge of the organization of marketing activities in respect of financial  and information security, in the formation of a productive, innovative, distributional, pricing and advertising policies of companies and organizations.  The student has emotional stability, organization, businesslike, economic observation, initiative, enterprise, commercial acumen and adaptability to rapid changes in market conditions.

COMPETENCIES obtained by students:

  • Knowledge and skills in the wider economic, social and managerial aspects that enrich and develop the basis obtained in this direction;
  • Thoroughly learn and tackle topical issues in international aspects of marketing;

The students who complete their studies in Marketing can exercise the following professions according to the National Classification of Occupations, 2011: – 2432/6001 Expert PR – 2434/5005 Product Manager – 2431/6001 Analyst, marketing research – 2431/6002 Expert, Marketing – 2431/6003 Expert, advertisement – 2431/6004 Expert, Pricing policy- 2431/6005 Expert, foreign Trade;

THE ECONOMIST-MARKETER has the following general skills:

  • Applies integrated general theoretical, special and specialized economic knowledge in conducting  of marketing activities in enterprises;
  • Conducts successful marketing researches, makes evaluating of the markets and develops marketing strategies;
  • Has the ability to make alternative marketing solutions and evaluate their effectiveness;
  • Makes complex statistical analyzes of the results of the marketing researches in order to properly interpret the collected and processed information;
  • Applies modern information technology of management;
  • He is able to make management decisions;
  • Cleverly involves in private enterprise and entrepreneurship.

The qualification characteristics of Major "Marketing" for Education and Qualification Degree "Master" with professional qualification  "Master in Marketing" is a basic document which defines and presets the further designing of the curriculum and study course programs. The qualification characteristics is in compliance with the Higher Education Act of the Republic of Bulgaria, with the Regulations for the state requirements for awarding educational and qualification degrees of "Master", "Bachelor" and "Specialist" and with the internal regulations of the South-West University "Neofit Rilski".

 

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